Social Media Manager (SMM) for Local Businesses

What Will You Learn?

• Focus on Instagram, Facebook, and community-building for hyper-local audiences (schools, shops, clubs, service providers).
• Emphasis on local hashtags, cross-promotions, events, and marketplace integrations.
• All strategies are tailored for small budgets and limited posting frequency (3-5x/week).
• AI as a Power Tool: Systematic integration of AI (like ChatGPT) for ideation (captions, calendars), drafting (responses, reports), and analysis (trends, insights).
• Human as the Strategist & Editor: Critical focus on auditing, customizing AI output for an authentic voice, developing strategy, and managing client relationships.
• The course maps where to use AI (e.g., Session 9, 14, 24, 34, 42) and where human analysis is foundational (e.g., Session 1, 26, 28).
• Builds a repeatable, productized service package for clients.
• Covers the entire client lifecycle: Onboarding → Strategy (Pillars/Calendar) → Batch Creation → Scheduling → Engagement → Reporting → Upselling.
• Provides templates for everything: calendars (Sheets/Notion), reports (Canva), contracts, and SOPs.
• Foundation (Weeks 1-2): Master platform setup, content pillars, posting mechanics (captions, hashtags, timing).
• Strategy & Systems (Weeks 3-4): Shift to long-term planning, visual storytelling, and batch creation using calendars and scheduling tools.
• Growth & Analytics (Weeks 5-6): Move beyond posting to active community building, engagement protocols, and data-driven decision-making.
• Professionalization & Scale (Weeks 7-10): Learn client management, reporting, pricing, and finally, how to scale into a multi-client agency using AI and efficient systems.
• Core Platform: Instagram Business, Facebook Pages.
• Creation & Design: Canva (templates, bulk export).
• Planning & Organization: Google Sheets/Notion (calendars), Later/Buffer/Planoly (scheduling).
• AI Co-pilot: ChatGPT/Similar for ideation, drafting, and analysis.
• Professional Presentation: Canva for reports, portfolios, and gig graphics.